ABOUT

HOT INK

ABOUT HOT INK

Built for the Trades. Not the Boardroom.

Woman with blonde hair and bangs, smiling, wearing a white shirt and black blazer.

I’m Linda, owner of Hot Ink Marketing.


I didn’t grow up in corporate America. I grew up around mechanics, blue-collar businesses, and people who fix things for a living.


I understand:

  • Straightforward communication
  • Hard work
  • Long hours
  • And zero patience for marketing nonsense


Over the years, I realized something:

Trades businesses were constantly getting burned by flashy agencies using big words and delivering very little.


So I built something different.

What Makes Hot Ink Different?

I Speak Your Language

I don’t talk in fancy buzzwords.


I talk in:

  • Leads
  • Calls
  • Booked jobs
  • Visibility
  • Authority


If something isn’t working, I fix it.

Focus on Structure, Not Trends

Marketing trends come and go.


Strong:

  • Websites
  • SEO foundations
  • Clear messaging
  • Consistent brand identity


Those win long-term.


Especially now with AI influencing how Google displays results, your website has to be structured correctly - not just pretty.

I Stay Lean On Purpose

Hot Ink is not a bloated agency.


I work with trusted contractors when needed (design, print, production), but I keep operations streamlined so:

  • You’re not paying for overhead
  • You’re not dealing with layers of account managers
  • You talk directly to the person coordinating or doing the work


Me.

  • Plumber inspecting faucet, holding a flexible water supply line. Wearing work clothes, tool belt. Kitchen setting.

    Slide title

    Write your caption here
    Button
  • Welder in protective gear, welding metal beam with bright blue arc in workshop.

    Slide title

    Write your caption here
    Button
  • Electrician holding a lightbulb with wires, wearing gloves and tool belt.

    Slide title

    Write your caption here
    Button
  • Construction worker leaning against a metal structure, arms crossed, wearing a yellow safety vest, and tool belt.

    Slide title

    Write your caption here
    Button
  • Person holding HVAC gauges in front of rooftop air conditioning units.

    Slide title

    Write your caption here
    Button

Who I Work Best With

  • Plumbing companies
  • HVAC businesses
  • Electrical contractors
  • Welding & fabrication shops
  • Landscapers & outdoor service pros
  • Service-based businesses who want real growth


If you want a marketing partner who:

  • Works efficiently
  • Communicates clearly
  • Doesn’t sugarcoat
  • And understands blue-collar business culture


We’ll get along just fine.

WHAT OTHERS HAVE TO SAY

Jeff P. - Tree West - Antioch, CA

Linda did a full redesign of our website and did an amazing job. She was also able to help us with consistent designs for print and E-marketing that were consistent with the design of the website. She also designed our business cards and email signatures with headshots. Hot Ink is a go to for design and execution to elevate your brand.

Jon P. - Friendly Bingo - Hutchinson, KS & Wichita, KS

Linda is absolutely wonderful to work with. I have been a customer for 3 years. She is very creative and goes above and beyond.


If you are needing help with Social Media or Website creation/maintenance make her your go to, you won’t be sorry!!

Jerry B. - Burns Steam & Shine - Hutchinson, KS

Created, launched and supports a new website for my small business. Unmatched communication and quick to respond to any questions or concerns I might have. Highly recommend.